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The Pop-Up Paradox

Marketing needs versus user experience is a topic that I have some deep misgivings over, but a recent post made me want to try and boil some of those thoughts down into their underlying rationale. I'm not sure I totally succeeded, but there we go.

Remote Beer & Neigh-Neighs

It's become something of a tradition in our university friend group to get together for an early-summer party and watch the Grand National horse race, ostensibly because a couple of the group have […]

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