What a wonderful analogy of the web in 2020. Social media, Big Tech, IndieWeb, cosy web, all bundled together with flowing prose.

Plus, good Lord, this article is eminently quotable (and beautifully written, though at time of bookmarking also not finished):

... beneath the dust of broken links, tracking scripts, and terms of use, hypertext is still magic, and every link is a wonder.

We're standing with one foot in the remnants of the old web, the other caught in the vortex of the new web, trying to find ways to adapt.

Indieweb nostalgia and cozyweb retreat are both responses to the same idea: that the web is worth saving, defending, and growing.

We don't have to scatter underground or retreat into isolated islands, we can be stewards of the web itself, the web that is.

... they're out there, building and hoping others will dismantle the city and join them on the frontier.

(that said, I think the summary of the IndieWeb is perhaps a little too generalised; there's plenty of new thought and consideration of what silos are doing well going on in that community, not just an outright rejection of the modern web as portrayed)